![]() Were talking no images, icons, or even emblems wordmark. If you’re looking to hire a logo designer, then visit my portfolio and shoot me an email. Also known as logotypes, wordmarks are purely letter-based and only feature the name of a business. Also, check out my other article where I walk you through my logo design process. Ultimately, the designer will determine which type of logo suits you best. There's no "fast rule" to determine which type of logo will work best for your brand. I've described some of the advantages and disadvantages of each approach above, but ultimately it depends on many factors, such as your brand name (length, pronunciation), your logo idea, your industry etc. When is best to use each different type of logo? Conclusionĭeciding on the style of your logo should be one of the very first steps in developing your brand identity. They can pose legibility issues when miniaturized. Mascot is a great option if you want to create a fun, playful, and approachable brand image. But even a tech company like Tunnel-Bear (which is a VPN provider) is successfully using a mascot for its logo. A mix of a wordmark, with a pictorial/abstract element.įor example, Adidas logo uses the three stripes symbol (abstract mark) together with the name (wordmark).Īlso, a lot of food brands use some kind of character as their logo, just like Pringles for example. Combination logoĪ combination logo mixes the elements of both: a text-based logo, with a pictorial or abstract symbol. It requires heavy marketing to imbue meaning into it. Works effectively for large companies with numerous and unrelated divisions. To put it simply, an abstract logo tries to convey a big idea using some ambiguous symbol. The name can be designed in a picturesque or stylistic font, but at its heart it’s still just text. Examples for logotypes include Visa, Coca Cola or Google. The Mastercard logo is so simple (just two circles) yet so iconic and recognizable around the world. Logotypes are also often referred to as wordmarks or lettermarks, while logomarks are also known as pictorial logos or logo symbols. Yet another great example of an abstract mark is definitely Mastercard’s logo that composes of just two overlapping circles-red and yellow (plus orange in-between). The four parts of the octagon represent forward motion, while the white square inside suggests progress that originates from the center. ![]() ![]() Another example of a great abstract logo would be Chase’s octagon logo. The swoosh simply suggests speed and dynamism-it’s so simple, yet so original.
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